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From Old to Gold: Unlocking New Value with Content Repurposing

Repurposing content offers a wealth of opportunities to extend your reach and deliver your message in diverse ways. Choosing the right formats to repurpose your organization’s content can enhance engagement and resonate with various audience preferences. Here’s an in-depth look at some of the best formats to consider:

Identify Evergreen Content

To begin the repurposing process, identify content that remains relevant over time. Evergreen content, which addresses timeless topics or provides fundamental insights, forms a solid foundation for repurposing efforts. This content’s enduring value ensures that your efforts will continue to pay off long after repurposing.

Select Repurposing Formats

Determine which formats make sense for your audience and platforms. Consider blog posts, infographics, videos, podcasts, social media posts, webinars, eBooks, and more. Your choice of formats should align with the preferences of your target audience and the channels where you plan to share the repurposed content.

Transcription and Conversion

Repurpose audio or visual content, such as podcasts, videos, or webinars, into written formats like blog posts or eBooks. Transcribing spoken content not only creates SEO-friendly material but also caters to those who prefer reading. This approach also allows you to expand on the original content and add supplementary information.

Condense and Tease

Break down longer content into shorter, attention-grabbing snippets. These teasers can be used for social media posts, email campaigns, or promotional materials. By offering bite-sized previews of your repurposed content, you pique your audience’s curiosity and encourage them to explore the full piece.

Expand on Key Points

Select specific sections or key points from a blog post, article, or podcast episode and repurpose them into standalone pieces. Dive deeper into these points, providing more comprehensive insights, examples, or case studies. This approach allows you to create content with a different focus while leveraging existing material.

Create Infographics

Transform data-rich content into visually appealing infographics. Infographics condense complex information into easily digestible visual formats. Shareable on social media and websites, infographics capture attention and provide value to your audience in a concise manner.

Create Slide Decks

Repurpose content into visually engaging slide decks suitable for presentations, webinars, or platforms like SlideShare. Summarize key takeaways, insights, and visuals from the original content to create a dynamic and informative presentation.

Podcast-to-Blog and Vice Versa

Repurpose podcasts into written blog posts by summarizing key points, adding context, and incorporating visuals. Conversely, adapt blog posts into podcast episodes by elaborating on the content, offering additional commentary, inviting guest experts, or providing real-life examples.

Video-to-Social Clips

Transform longer video content into short, engaging clips tailored for social media platforms. These clips can highlight intriguing moments, key insights, or impactful visuals from the original video, enticing viewers to explore the full content.

Combine Content for In-Depth Guides

Combine related blog posts, articles, or social media posts to create comprehensive guides, eBooks, or whitepapers. Grouping related content under a specific theme or topic offers your audience a valuable resource that they can delve into for comprehensive insights.

User-Generated Content

Curate and repurpose user-generated content, such as testimonials, customer stories, or reviews, into powerful promotional material. This authentic content showcases the positive experiences of your customers, building trust and credibility.

Update and Refresh

Revise and update older content with new information, statistics, or insights to keep it relevant and valuable. This approach ensures that your repurposed content remains current and aligned with the latest trends and developments.

Behind-the-Scenes Content

Offer a behind-the-scenes look into your organization’s processes, culture, or daily operations. Authentic glimpses into the inner workings of your company can humanize your brand and foster stronger connections with your audience.

Interactive Content

Repurpose content into interactive quizzes, polls, or assessments that engage your audience and provide value. Interactive formats encourage active participation and allow your audience to test their knowledge or preferences.

Content Series

Take a single piece of content and repurpose it into a series by exploring different angles or diving deeper into specific aspects. This approach provides a cohesive narrative while catering to varied interests within your audience.

Localize Content

Adapt content to suit different regions or languages. Translate written content, adjust cultural references, and consider region-specific examples to make the repurposed content more relevant to diverse audiences.

Webinars to Videos

Transform webinars or online presentations into video content suitable for platforms like YouTube or social media. This repurposing strategy enables you to share valuable insights with a wider audience.

Create Tutorials

Repurpose how-to guides or product demos into tutorial videos that showcase step-by-step instructions visually. Visual tutorials are effective in guiding users through processes or demonstrating product features.

Curate Newsletters

Gather related articles, blog posts, and snippets to create engaging newsletter content for your subscribers. Curated newsletters offer a convenient way for your audience to access valuable insights and resources.

Effective repurposing not only maximizes your content’s reach but also provides a consistent brand message across different formats and channels. It saves time and effort while catering to diverse audience preferences and consumption habits. By strategically repurposing your organization’s content, you amplify its impact and ensure that your valuable insights continue to resonate with your audience in new and meaningful ways.

CCM Street Staff

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